About Me
I’m Dale, a creative and commercially minded design leader with over 15 years’ experience building brands, campaigns and content that connect. I’ve worked across government, corporate and not-for-profit sectors, guiding teams and delivering projects that balance creative flair with business results.
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What I love most is helping brands find their voice - whether that’s through a bold visual identity, a campaign that sparks engagement, or content that makes complex messages clear.​
​Alongside design execution, I bring strategy, leadership and process optimisation to the table. I’ve led creative teams, trained emerging designers, and streamlined workflows to help organisations get more from their marketing.
My approach is always collaborative, practical, and focused on outcomes.
Career Highlights
Brand Strategy & Design → Rolled out and protected brand identities for large-scale organisations, ensuring consistency and impact across all touchpoints.
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Campaigns that Perform → Lifted email engagement by 25% and boosted event attendance through targeted creative.
Creative Leadership → Mentored teams of designers and brand specialists, building capability and confidence across departments.
Workflow Innovation → Introduced smarter design processes that improved speed, quality, and compliance in fast-paced environments.
How I Can Help
→ Creative direction and brand guardianship.
→ Campaign and content design.
→ Websites and SEO
→ Digital, print and multimedia collateral.
→ Streamlining creative processes.
→ Turning business objectives into engaging visual stories.