Aurora Expeditions

Brand refresh, Change Management, Digital Marketing Campaigns, Collabs & Events

Goal

Centralise marketing efforts internally and refreshing the brand’s visual identity across the website and all channels, ensuring consistency and a stronger connection with audiences.

Outcome

Redefining the brand’s look and feel across digital marketing and print design. Delivered a comprehensive suite of assets, including digital ads, eDMs, brochures, the Aurora website, trip guides, photo journals, and destination journey maps. Creating a cohesive, engaging, and visually compelling experience across every touchpoint.