Australian Computer Society (ACS)
Art Direction, Design, Video. Project Management
Goal
Build a strong, cohesive brand identity for Footprints, including both print and digital channels, to establish recognition and support the centre’s launch.
Outcome
Creating the Footprints logo and a comprehensive brand guide, along with printed brochures and flyers, to establish their visual identity. Designed and launched the centre’s website and social media channels, producing banners and video bumpers to strengthen it's digital presence and to connect with the community.
'How To' Social Media Campaigns
Goal:
Virtual Attendance: 1000
Physical Attendance: 50
Direct Messaging
We observed an increased interest in advertisements that utilised direct messaging and influencer branding.
​To generate awareness of the benefits of using LinkedIn to help increase career opportunities and provide an opportunity to meet with top-tier companies for interviews.
Multi-Cultural Images
Using images depicting diverse ethnic backgrounds helped reach more interested attendees.
Personalised Messaging
Allowing a personal message direct from the presenter allowed users to search and learn more about the presenter prior to attending.
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Digital Pulse Publication
Support the launch, generate awareness and push downloads of the Digital Pulse Thought Leadership Report using digital assets through organic channels.
My Involvement:
• Website download page
• Home Page Carousel
• Social posts across National and Branch handles over 6 weeks
• Information Age, E-news & Upcoming events
• Design and creation of the printed report.
eDM Redesign
ACS updated its communication experience while improving the customer journey. We tested, optimised, learnt, and implemented changes to our monthly eDMs.
Old Template
New Template
ENews & Upcoming Events are bi-monthly eDMs that were designed to provide localised information to our paid members and event updates respectively.
In the past 60 days, we have seen improvements (2.8%+) to the CTAs in these comms, based on layout and content changes that we have implemented.
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ICT EduTech Summit
The Australian Computer Society exhibited at Melbourne’s ICT Education Exhibition where I was commissioned to create a booth concept, aligning with the new brand for the ACS Education platform.
Our key objective for this event was to grow domestic talent within our education sector: To promote STEM study and technology careers.
• Promote ICT Educators and grow the
ICT Educators Community
• Promote ACS.org.au
• Connect with more teachers - make them aware of the ACS ICT Educators' offerings
• Showcase ACS resources - Webinar series, face to face professional development, access to robotics
• Sign up for membership - ICT Educator community, target secondary school teachers with ACS paid membership by promoting the Learning Accelerator.
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My involvement:
• Project Management
• Concepts /Booth Artwork
• Video creation
• Print and Social campaign.
